How to optimize local seo with multiple physical locations | How to Optimize Local SEO

http://http://ultimatesalesfunnel.gr8…. FREE “Ultimate Sales Funnel Blueprint”. Conceptually, local SEO is very simple. It’s a strategy to associate your brand with a specific location, usually a city or a region, so that it appears in local searches. For example, if you own a taco bar in Dallas, Texas, local SEO can ensure your business appears for people in Dallas searching for taco establishments, or for people looking for taco establishments in and around Dallas. The process is more complex than this, but the basic concept is easy to understand.
The good news is, while optimizing for multiple locations is more difficult than optimizing for one, there are a handful of tricks you can use to make it easier.

Use One Domain for All Your Locations

The first step is easy, especially if you’ve already set up this way. Make sure all of your locations refer back to the same root domain. The alternative, setting up a separate website for each of your individual locations, is going to hinder your ability to build significant domain authority.

Give Each Location a Separate Page

Of course, you’ll want to give each of your locations a spotlight even if they’re consolidated into one domain. The right way to do this is to give each of your locations a designated page on your website; for example, include a “Locations” tab in your header, and list out all your individual locations there. When you do this, be sure to reference the city (or neighborhood) where each establishment is located in the page title—this will increase your relevance in Google’s eyes.

Clean Up Your Local Citations

Just because everything’s accurate on your website doesn’t mean that everything is accurate across the web. Local review sites, like Yelp or TripAdvisor, will list out your locations with individual profiles, so claim and review all of them to ensure the posted information is accurate.

Use Local-Specific Content for Each Location

Any quality SEO strategy needs a content marketing campaign to back it up, and that means regular written content. For local SEO, this means writing content optimized for your specific location, but what does this mean for businesses with many locations?

Manage User Reviews Separately for Each Location

Encouraging good reviews is a lynchpin for a successful local SEO strategy; when you have multiple locations, you’ll need to set up a separate review management campaign for each of them.

Ongoing Steps for Success

Once all these steps and practices are put into place, you can focus on your ongoing efforts:

Keep your blog strategy consistent, posting at least once a week with local keywords.

Check for reviews at least twice a week for each location, and try to respond to as many reviews as you can.

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#How to optimize local seo with multiple physical locations
#How to Optimize Local SEO

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