Setting Up and Tracking SEO Goals in Google Analytics

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Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic sources and measures conversions & sales. Informatics Project Manager Kara discusses how to leverage this powerful marketing tool for your website. In episode 3, Kara explains how you can use Google Analytics tools to set up and track desired goals and outcomes like clicking on a link, accessing a particular page, or playing a video.

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